AmY Michel
816-678-1336
amymichel@mac.com
www.amymichel.com
EXPERIENCE
Copywriter, CSSI Culinary Marketing: June 2021-present
Agency copywriter working on various projects, including B2B, internal sales documents, CRM, headlines, CTA, banner ads, social, native ads, Google dynamic display ads, brochures, newsletters, application guides, selling guides, white papers, landing pages, and scripts.
Freelance copywriter, The S3 Agency: December 2020
Wrote recipe descriptions for a very large and extremely popular national brand’s website. (Please reach out to me for more information.)
Freelance writer, Cook-It Media: March 2018 - November 2020
Researcher and copywriter for clients of Cook-It Media, a company that provides consulting and mentorship to food bloggers.
Writer, Culinary Hill: April 2018 - January 2021
Wrote fun and headlines, recipe posts, step-by-step instructions, and researched recipes using SEO guidelines and keywords to shoot CH’s recipes to the top of Google searches. This website has well over 1 million hits/month and keeps growing. I was the primary copywriter and editor for 3+ years, working in Wordpress through several site redesigns.
Writer, FONA International: 2019
White papers and consumer insight reports for a prominent flavoring company, using Mintel reports and industry data. You can read the most recent ones here and here.
Copywriter, Griffith Foods: 2018
Created B2B copy to help Griffith launch a new line of exciting food flavors and products, as well as some internal writing for ongoing needs within the company. (They were for internal use with industry secrets, so please reach out if you want more information.)
Content Editor, Flatout Bread: December 2015 - December 2017
Copywriter and blogger: Blog posts, recipe round ups, and other content highlighting various themes and holidays throughout the year, becoming the voice and personality of Flatout. Copy, descriptions, and tag lines for Flatout’s ecommerce store and YouTube videos, following SEO best practices. Headlines for the weekly Flatout email newsletter.
Content editor: Monthly content calendars, communication with contributors, designers, sponsored athletes, musicians, and guest bloggers to create an interesting and positive reader experience that boosts web traffic. Created standards for our influencers and social media team.
Recipe developer: I tested and developed 10-12 unique and delicious and seasonal flatbread recipes per month for target audiences, as well as wrote WeightWatchers© friendly recipes and content for their endorsed product lines. I collaborated with the photographer to ensure a variety of image styles so the blog looked polished and sharp. I always stay on top of new and noteworthy trends in the industry.
Recipe developer: Tested and developed 10-12 unique and delicious and seasonal flatbread recipes per month for target audiences. Wrote WeightWatchers© friendly recipes and content for their endorsed product lines.
EDUCATION
University of Kansas, BFA, Design
SKILLS AND CERTIFICATIONS
Google AdWords Certification, Google Digital Garage Certification, Wordpress, Facebook, Instagram, Pinterest, MS Office, iWork, Mail Chimp
REFERENCES
Tim Gant, CSSI Culinary Tim.Gant@cssiculinary.com
Laurie Buckle, Cook-It Media laurie@cookit-media.com
Meggan Hill, Culinary Hill meggan@culinaryhill.com
Adam Schnitzler, The S3 Agency aschnitzler@thes3agency.com
Beth Gordon, Tonic Marketing bethdotgordon@gmail.com